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WestEast consulting
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
During Human Resource Management module, we happened to teamwork to present a rapport and a lecture. The group I belonged to chose to deal with the issue of recruiting in both Germany and Japan. However, not only we had to produce an overview of the topic, but also we were supposed to build a brand that represents our group and our purpose. Hearing of image, I obviously offered to design our logo, and here it is. The colors are to suggest the rising sun, the ideogram in the middle (with the...
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Is Madonna a trendsetter or a trendspreader'
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
Yesterday Madonna was performing in Moscow, at stadium Luzhniki and whatever media are broadcasting I didn't witness any fervent orthodox demonstration, it might due to the huge number of soldiers and policemen devoted to the security.The music and the show were great, even though the Kabbalah inspiration is far more visible than her previous tour, damaging the show. I expected great motion design on the background screens but they displayed a lot of too-explicit anti-war clichés (Bush?s...
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JCDecaux goes to CIS
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The French outdoor advertising company is to enter Ukrainian, Russian and Uzbek market. Another French outdoor advertising company, whose aim seems to be resizing every Russian building up with bling-bling billboards and making them visible from Moon, is Defi.
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Sachet Marketing
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
I'm still bewildered to see that most Russians can't help walking by without a second-hand plastic bag to carry umbrella, books and other stuffs that don't get into a regular bag. Speaking of plastic bags and seeing that trendwatching has recently popped up a new briefing, let me introduce the concept of Sachet Marketing, which fits Russia (actually the BRIC and emerging countries). Sachet Marketing is about designing products for less wealthy consumers that match their needs without damaging...
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Fashion never ends
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
Today the fashion fair Collection Premiere Moscow is to open, providing the very occasion to get a look on street fashion in Russia. Some tells the Russian extravaganza is to be out, other shows it is still alive. The fact is that you feel free to dress anyhow. But please avoid the so-obvious-there-are-machine-used jeans, there are enough around.
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23+
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
You don't understand you've got in unless you're actually in. You don't believe it could happen before it indeed did. Now that I'm 23, it was hight time to enter the grown-up age group, keeping in mind that every steps request to complete a trial to let you in. Since our societies have not built-in adulthood trial, I had to coin it by myself. So I did Saturday. Although it could turn as cosmetics, I didn't care. I was too focused on listening to secrets. Even though these secrets are to be...
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is blog-supported advertising the new 30? TV commercial'
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
Blog is emblematic of the web 2.0 vogue. It engages the surfer furthermore by providing accurate information, allowing self-expression and feed back, and sharing experience. As the web 2.0 killer application, marketers have shown a strong interest in blogging. Nevertheless, are the blogs the ultimate place to advertise? What are the horizons, both prospects and restrictions, of such a medium'Web 2.0 appeals to marketers ? that is why they have coin the label marketing 2.0 ? for they use blogs...
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(Rescue me) The old ladies want to date me!
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
Saturday night I was riding in metro to downtown with a party-night-rules can of energy drink while one of the two old ladies seated in front of me asked me whether it were some drugs inside and the other lady said it couldn't be so since such a can is legally sold. So I opened the can and offered a sip and they liked the sugar-saturated taste, what amazed me a lot. Then we kept talking all journey long and at the end they asked me my phone number, then I thought why not and I released it and...
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Marketing 2.0
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
Marketing 2.0 is a Web 2.0-based marketing. It includes different pictures, listed here; nevertheless its main aim is to use the Internet to engage furthermore the consumer so he takes part in the marketing process, namely both advertising and product designing- WOM (Word of Mouth) Marketing: counting on individuals to spread the message both online and offline: McDonald's- Viral marketing: counting on internet users to spread the message online: Smirnoff- Buzz Marketing: counting on...
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?????
Sur From Moscow with Love, il y a 3 ans, Lu 0 fois. Articles similaires
Krysha ? Roof in Russian ? is a rooftop club in very Downtown, near Biblioteka imini Lenina station. Entrance: free after an easy-going-through face control. Audience: the Gorbachev-is-history generation, from sk8ters to fashion-addicts to gays-friendly. Music: electro chill-out not-so-down-tempo enough to let you dance. Ambiance: white wood furniture, hammocks and the sky above could make you think you're in a southern must-see spot, but the surrounding Russian-style roofs and a big wall of...
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